Diamond Tutorial – Emma Parker & Co


Diamond Tutorial

 

What you need to know before buying a diamond

 

In the following pages you will learn about Diamonds, and the things you need to know if you are going to purchasing a diamond in the near future.

 

This short tutorial will tackle each of the “4 C’s”, give you a solid understanding of each, show you how they relate to the diamond’s actual physical beauty, and show how each of these characteristics affect the price and availability of diamonds.

 

Why do people buy diamonds?

 

When shopping for the perfect diamond, the stress of the experience can very often overwhelm the initial motivation and purpose for purchasing the diamond. Diamonds are the ultimate representation of love from one person to another. A diamond is an enduring symbol of commitment and devotion. Here at Emma Parker & Co., we see a diamond as “Love… Embodied…”!

 

What are the “4 C’s”?

 

The “4 C’s” are the four most prevalent characteristics about diamonds, which, coincidently, all begin with the letter “C”.

 

They are:

 

Cut

 

Color

 

Clarity

 

Carat Weight

 

The importance and effects of each of these will be discussed individually in the coming sections.

 

CUT

 

Anatomy of a Diamond

 

Before understanding cut, it is important to understand the different parts of a diamond. This will allow you to understand how each part of the diamond affects the visual beauty of the diamond to your ***** eye.

 

Diamonds are divided into three main sections. These sections are called the CROWN (the top part of the diamond), the GIRDLE (The band which wraps around the diamond), and the PAVILION (the lower portion of the diamond). See Figure 1 below.

 

Figure 1

 



LIGHT GREEN is the CROWN of the diamond.

WHITE is the GIRDLE of the diamond.

DARK GREEN is the PAVILION of the diamond.

 

The Crown and Pavilion are made up of external surfaces called FACETS. These facets act like mirrors, reflecting light that hits them. It is the combination of these facets that will either cause the diamond to reflect light (LIGHT RETURN) or to allow light to pass through (LIGHT LEAKAGE). Each facet and each group of facets has a specific purpose and function in affecting the appearance of the diamond. See Figures 2 and 3 below:

 

Figure 2

 



This is the Crown of the diamond.

 

WHITE is the TABLE of the diamond.

BLACK is the STAR FACETS of the diamond.

LIGHT GREEN is the BEZEL FACETS of the diamond.

DARK GREEN is the UPPER GIRDLE FACETS of the diamond.

Figure 3

 



 





 

This is the PAVILION of the diamond.

 

DARK GREEN is the PAVILION MAIN FACETS of the diamond, also referred to as the LOWER HALVES.

 

LIGHT GREEN is the LOWER GIRDLE FACETS of the diamond.

 

The WHITE dot in the middle represents the CULET. If the diamond has one, that is where it will be.

 

Polish & Symmetry

 

Polish

 

Polish is the finish of each of the facets of the diamond. Once the cutting of a diamond is finished, the cutter will then polish the diamond using a polishing wheel with exceptionally fine abrasive diamond grit. This process is done to remove any roughness from the outside of the diamond, to make the facets totally clear, and to give the diamond luster.

 

Different certification companies give different top grades for Polish, some using the term Excellent, and some use the term Ideal. In truth, both are the same thing. Most slight issues with polish that would cause a stone to be downgraded from an Excellent grade to a Very Good grade, are completely invisible to the ***** eye; totally imperceptible with out the aid of strong magnification such as a microscope.

 

Symmetry

 

Symmetry, as it is discussed here, is the EXTERNAL SYMMETRY of the diamond. It covers how symmetrical pattern of facets has been cut into the diamond, the shape of the facets, the symmetry of the pattern on the outside of the diamond, etc. Common causes for a diamond to not receive a top symmetry grade are issues like the Table being off center, misshapen facets, skewed patterns, extra facets, etc.

 

Once again, the slight differences in symmetry are totally imperceptible to the ***** eye. The differences between a stone that receives Excellent Symmetry, and Very Good Symmetry, will only be visible under the magnification of a microscope.

 

Proportions

 

The PROPORTIONS of the diamond are critical to the diamonds optical beauty. They will determine the path light takes through the stone. They will also determine the amount of light that the diamond reflects as a whole. There are many measurements that affect PROPORTIONS. We are going to go over them one at a time, from the most basic, to the most complex.

 

Here are proportion graphs from American Gemological Society (AGS) and the Gemological Institute of America (GIA). See Figures 4 and 5 below.

 

GIA Graph

 

Figure 4

 



 

Courtesy of AGS

AGS Graph

 

Figure 5

 



 

Courtesy of AGS

For the purpose of this discussion we will use the AGS Graph, as it is slightly easier to read.

 

Diameter

 

The DIAMETER is simply the distance from one edge of the diamond to the opposing edge.

 

Depth

 

The measurement of depth is the distance between the TABLE of the diamond and the CULET of the diamond. (As seen in Figures 2 and 3 above) We see the DEPTH measurement graphed in Figure 5 as 62.8%. This percentage is the actual DEPTH measurement, as measured in millimeters, divided by the average DIAMETER of the diamond.

 

Depth can have several effects on the diamond. A diamond that is cut shallow will have a larger appearance, whereas a diamond that is cut deep will have a smaller appearance. This is referred to as SPREAD FACTOR. SPREAD is simply the diameter of the diamond. If two stones have the same weight, but one is significantly deeper (taller) than the other, it will hold more of its weight in the bottom of the diamond, and will have a smaller face-up appearance, i.e. less SPREAD.

 

Table

 

The TABLE facet is the main facet on the top of the diamond as shown in Figure 2. This measurement is the WIDTH of the TABLE facet. The TABLE has been graphed in Figure 5 as having a 55.9% measurement. This percentage is the actual TABLE measurement, as measured in millimeters, divided by the average DIAMETER of the diamond.

 

Girdle

 

The GIRDLE measurement is the measurement of the band going around the diamond, as seen in Figure 1. This measurement can be graphed several ways; average width measurement, smallest and largest width measurements, or with a word grade, such as, Thin, Medium, Thick.

 

The GIRDLE measurement affects two issues in general.

 

1. Durability

 

If the GIRDLE is too thin, this can affect the durability of the stone, making it more susceptible to damage or chipping during the setting process, or while being worn.

 

2. Hidden Weight

 

If the GIRDLE is too thick, this can be a sign of what is referred to as HIDDEN WEIGHT, or weight that does not contribute to the visual size of the diamond. The downside to this is that, since diamonds are priced according to weight, you are paying for weight that you don’t see. This is, however, very slight in most cases.

 

Culet

 

The CULET is the small point at the bottom of the diamond. This is shown as the small white dot in Figure 3. Culets come in all sizes…from LARGE to VERY SMALL, and can even be graded as POINTED or NONE. In Figure 5, we can see that this CULET is graded as POINTED. This means that there is no flat surface at the bottom of the diamond, but that the CULET comes to a point. If you look at Figure 4, which is the graph from the GIA certification, you will see that they grade the CULET as NONE, which is exactly the same as POINTED.

 

The CULET really has only one significant visual impact on the stone. It can create a “window” effect through the stone if it is big enough.

 

Round Diamond with a Pointed Culet

 

Figure 6

 



Round Diamond with a Large Culet

 

Figure 7

 



When you look at the images in Figures 6 and 7, you can see the effect that the culet has on the diamond. In Figure 7, you can clearly see a “hole” in the diamond, where as that is not visible in the diamond pictured in Figure 6. Certain shapes of diamonds do look very attractive with a large CULET, such as antique cuts, etc. This will be addressed further in the Diamond Shape sections of this tutorial.

 

Crown Height

 

CROWN HEIGHT refers to the “height” of the diamond above the GIRDLE. Figure 5 lists the CROWN HEIGHT for this diamond as 15.3%.

 

Pavilion Depth

 

PAVILION DEPTH refers to the “depth” of the diamond below the GIRDLE. Figure 5 lists the PAVILION DEPTH for this diamond as 43.4%.

 

Crown Angle

 

The CROWN ANGLE is the angle at which the BEZEL FACETS (as seen in Figure 2) are oriented in relation to the TABLE. For this diamond, we can see that the graph in Figure 5 shows a CROWN ANGLE of 34.7 degrees. This measurement, when considered in conjunction with the PAVILION ANGLE, can tell you a great deal about the diamonds LIGHT RETURN. These measurements will tell you how the diamond reflects the majority of the light that enters it.

 

Pavilion Angle

 

The PAVILION ANGLE is the angle at which the PAVILION MAIN FACETS (as seen in Figure 3) are oriented in relation to the TABLE. For this diamond, we can see that the graph in Figure 5 shows a PAVILION ANGLE of 41.0 degrees. This measurement, when considered in conjunction with the CROWN ANGLE, can tell you a great deal about the diamonds LIGHT RETURN. These measurements will tell you how the diamond reflects the majority of the light that enters it.

 

Minor Facets

 

The measurements on the graph also include certain measurements that deal with the MINOR FACETS of the stone. These are fully discussed in our Minor Facets tutorial.

 

AGS Ideal Cut Grade/GIA Excellent Cut Grade

 

In the world of diamonds today, there are two major cut grade systems for round diamonds. American Gemological Society’s (AGS) Cut Grade and Gemological Institute of America’s (GIA) Cut Grade. Both laboratories published their cut grade systems after extensive research and scientific testing. Both cut grades do overlap, however they approach the principle of cut grading from opposite sides of the spectrum.

 

VERY IMPORTANT NOTE: Conflicting vocabulary can be one of the most frustrating issues when trying to learn about diamonds. The two leading certification companies in the world, AGS and GIA, use very similar vocabulary in such a way that it confuses just about every person who is learning about diamond for the first time. See the table below to help keep the vocabulary straight and avoid confusion.

 

Characteristic

 

AGS Term

 

GIA Term

 

Cut, Polish, Symmetry

 

Ideal

Excellent

Very Good

Good

Fair

Poor

 

Excellent

Very Good

Good

Fair

Poor

 

Fluorescence

 

Negligible

 

None

 

Culet

 

Pointed

 

None

 

The AGS Approach

 

AGS takes a very scientifically bound approach to the question of cut grade. Cut grades are assigned using a number system ranging from 0 – 10, with 0 being the best, or what is called IDEAL. AGS takes into consideration issues which are not visible to the human eye, and demands utter perfection from a diamond before bestowing upon it the highest cut grade AGS will give…Ideal Cut.

 

The key behind AGS’s cut grade system is a small piece of technology known as ASET (Angular Spectrum Evaluation Technology) pictured below.

 

Figure 8 – Courtesy of AGS

 



 

This technology is very simple. In order for a diamond to sparkle, its facets must reflect light (LIGHT RETURN). In essence, facets that function properly, are functioning as MIRRORS, hence they will reflect something that is put “in front” of them, or as the case may be… over them.

 

The three colors of the ASET simply tell us as the angle at which the facets are reflecting the light. The GREEN will show all light that is reflecting from a 0 – 45 degree angle, the RED will show all light that is reflecting from a 46 -75 degree angle, and the BLUE will show all light that is reflecting from a 76 – 90 degree angle. WHITE is the absence of LIGHT RETURN, or what is referred to as LIGHT LEAKAGE. Where you see WHITE, light is passing through the diamond without being reflected back to your eye.

 

Keep in mind that the higher the angle of LIGHT RETURN, the stronger the brilliance when viewed by the ***** eye. RED and BLUE is what we want to see, with as little GREEN as possible. Pictured below are several examples of diamonds, all with different PROPORTIONS that show differences under the asset. Notice the sharp increase in GREEN and WHITE as the diamonds go down in their cut grade.

 

Figure 9 – AGS Ideal Cut

 



Figure 10 – AGS Cut Grade 4/Good

 



Figure 11 – AGS Cut Grade 7/ Fair

 



Figure 12 – AGS Cut Grade 10/Poor

 



One of the unique characteristics of the AGS cut grade system is that of Polish and Symmetry. For a diamond to be awarded AGS Ideal, this diamond must also have Ideal Polish and Ideal Symmetry. If either of these categories does not receive an Ideal grade, the diamond’s cut grade will be downgraded from Ideal to Excellent – irregardless of the light performance of the diamond.

 

It is important to understand that the difference between Ideal Polish and Symmetry, and Excellent Polish and Symmetry is extremely slight and completely invisible to the ***** eye.

 

The GIA Approach

 

For cut grading, GIA approaches the issue much different than AGS. The GIA cut grade system is one that is based on HUMAN EYE OBSERVATION. Although taking the science of reflection into consideration, GIA chooses to view cut grading through the eye of the consumer.

 

GIA formed the basis for its cut grade system by surveying 70,000 individuals with 20 different diamonds, and asking each person to rank the stones by beauty. The characteristics of the diamonds were carefully selected, and the responses of those surveyed were recorded and tabulated. These real world results formed the basis for the GIA Cut Grading System.

 

Because GIA chose to base its cut grade on HUMAN EYE OBSEVATION, the tolerance of the cut grade is, naturally, more lenient than that of AGS. It is important to remember that the diamond is being purchased to be beautiful to the ***** eye of the wearer, as well as those who view it. From the moment the diamond is worn, it is going to be under constant HUMAN EYE OBSERVATION. Seeing then, that this is the state of scrutiny that the diamond will be under for most of its lifetime, the basis of the cut grade on HUMAN EYE OBSERVATION makes common sense.

 

Here are some examples of how GIA Excellent stones could appear under REFLECTOR TECHNOLOGY. These images represent looking at the diamond through the Ideal-Scope. The Ideal-Scope is a single-color reflector, which shows light return and light leakage.

 

Figure 12 – Courtesy of Ideal Scope

 



 

Very simply, a diamond is placed in a clear tray over a light panel, with the ideal scope on top of it. All of the light that the diamond reflects, LIGHT RETURN, will be seen in two colors, red or black. The red is a reflection of the pink/red plastic while the black is a reflection of the shadow caused by the viewer’s eye through the hole in the top of the scope. The highest angle of light return is black, so this is the strongest, followed by the darker reds and then the lighter reds/pinks.

 

White, under the Ideal-Scope is a result of LIGHT LEAKAGE (light that exits the bottom of the diamond), and is actually the white, lighted background that the diamond is sitting over. Because the diamond is not reflecting light back in these areas, you are able to look through the stone and see the white background behind it. Not all LIGHT LEAKAGE is visible to the ***** eye however, so it is important to take what is seen under the Ideal-Scope into consideration along with all of the other information pertaining to the diamond. A decision should never be made based solely on one piece of data.

 

Both of the diamonds below are GIA Excellent cuts.

 

Figure 13

 



Figure 14

 



You will notice that there is much more white in the center of the second diamond, Figure 14, than the first one, Figure 13. This is because the second diamond has more LIGHT LEAKAGE in the center of the stone. The reason that both stones receive a GIA Excellent grade is because the GIA Cut Grade system is based on human eye observation, focusing on brightness. Both of these stones are going to be beautiful and bright, even though the first diamond has superior LIGHT RETURN.

 

What each person can see with the ***** eye is different, and indeed there are people who will be able to see a difference between these two stones with the ***** eye. There will also be individuals who will not able to see a difference between these stones. GIA’s study concluded that amongst the observers polled the majority was not able to distinguish a significant difference between the two stones. Personal preference will determine where your preferences lie.

 

In addition, the GIA cut grade takes into consideration mostly factors that affect the diamonds beauty to the ***** eye. For example, under the GIA cut grade system, diamond finish, i.e. Polish and Symmetry, are permitted to be Very Good, while still maintaining a cut grade of Excellent.

 

COLOR

 

Color Grades

 

Color grades are categorized by a letter grade. The scale of color begins with D color, which is the whitest, to Z color, which is the darkest.

 

Most diamonds purchased for engagement rings, solitaire pendants, and diamond studs, are purchased from the D – K range of color, whereas many of the smaller stones in jewelry are lower color ranges.

 

Figure 15 – Courtesy of GIA

 



 

Color is organized as follows

 

D,E,F

 

Colorless

 

G,H,I,J

 

Near Colorless

 

K – Z

 

Tinted

 

Diamond color is graded with the diamond upside down. The reason for this is that, since color is held within the body of the gem, it is important to observe the diamond from an angle at which the diamond’s sparkle will not interfere with the observer’s ability to look into the gem and see the color.

 

The key to color is that everyone sees color differently. Color sensitivity is something that is entirely unique to each person. This is where a “window shopping” trip to your local mall diamond store comes in handy. Before picking a diamond online, head down to the mall and ask to see several colors of diamonds laid out for you. This will give you a great feel for how much color you can see in a diamond.

 

Bring a white business card with you and ask to see several loose diamonds of varying color grades. Fold the white card in half and rest the diamonds, upside down, in the card. Really when doing this you should be under non-diffused fluorescent light, but the jewelry store lighting should be sufficient for this exercise. By placing the diamond upside down, and looking through the pavilion of the diamond, you should be able to see very slight color differences in the diamonds. Then flip the diamonds right side up, and observe them to see how much color you can see in the face up position.

 

Cut’s Affect on Color

 

The cut of the diamond has a major affect on the visible color of the diamond. The color of a diamond is kept within the gem; that is why color is best seen from the bottom of the diamond. The reason that cut can positively affect a diamond’s face up color, is because when observing a diamond with strong LIGHT RETURN (where the diamond is reflecting a large percentage of light), the reflected light blocks the viewer’s ability to see the actual body of the gem. Since color is held in the body of the gem, and the viewer is seeing more LIGHT RETURN than the actual gem itself, the diamond’s color is less visible when the diamond is in the face up position. When a diamond is said to face up white, this is what is being referred to.

 

Fluorescence

 

Fluorescence is a phenomenon that occurs in about 50% of all diamonds mined. It occurs when the element Boron is present during the formation of the diamond. The result is that the diamond will “fluoresce” or glow under a black light. While Fluorescence comes in many different colors, blue is the most common, and the least worrisome. Many consumers feel the need to stay away from any Fluorescence, however, this is due to the lack of proper information.

 

Fluorescence is graded in levels of None, Faint, Medium, Strong, and Very Strong.

 

Figure 16

 



 

In Figure 16, you can see the effect the fluorescence has on a stone under a black light. Since this glow can only be seen under black light, the wearer would have to be in a place where black lights are used, such as a nightclub, to ever see the diamond glow in a manner such as this.

 

Fluorescence can have two noticeable impacts on a diamond.

 

1. It can help the face up color of a diamond. In a lower color diamond, such as an I or J color, the presence of fluorescence can cause the diamond to appear whiter face up, than a diamond of the same color without fluorescence.

 

2. The fluorescence can cause the diamond to have an oily, milky, or hazy appearance under strong, direct light, such as sunlight or spotlight. However, this does not happen all the time. This really only becomes an issue with diamonds that have strong, or very strong fluorescence, and it does not happen to all of them. A simple way to avoid getting one of these is to ask the vender representing the diamond to take the diamond into a strong lighting source, and examine it for you. The vender should give you an honest opinion about any visible fluorescence, because it is something that you will see in the sunlight, and to be dishonest about this will just about guarantee an unhappy customer and a returned diamond for the vender.

 

In general, fluorescence is not a reason “not” to buy a diamond. It is more important to know what effect the fluorescence has on the stone. Some of the most beautiful diamonds in the world have strong fluorescence.

 

CLARITY

 

Clarity Grades

 

Clarity grading is intimidating, but really quite simple. Stones are graded in the following grades:

 

Flawless (FL)

 

Internally Flawless (IF)

 

Very, Very Slightly Included 1 (VVS1)

 

Very, Very Slightly Included 2 (VVS2)

 

Very Slightly Included 1 (VS1)

 

Very Slightly Included 2 (VS2)

 

Slightly Included 1 (SI1)

 

Slightly Included 2 (SI2)

 

Slightly Included 3 (SI3) Grade not given by GIA or AGS

 

Imperfect 1 (I1)

 

Imperfect 2 (I2)

 

Imperfect 3 (I3)

As you can see, the clarity grades are really only acronyms for the grade they represent. This will make it much easier to remember, and much easier to understand when you start talking diamonds with a vender.

 

Types of Inclusions

 

There are many types of inclusions that you will find in a diamond. Each type of inclusion can affect the diamond in a different way. Knowing the types and understanding their effect on the stone will help you to feel more comfortable when viewing a diamond’s clarity.

 

Pinpoint

 

A pinpoint is a tiny crystal that forms inside the diamond. Pinpoints are tiny, and are almost never visible to the ***** eye.

 

Feather

 

A feather is really a small “crack” in the diamond. In most cases, it is totally harmless. The diamond is not broken, or damaged, nor is it going to just break in half one day while it is being worn.

 

How much of an impact a feather will have on the diamond is greatly dependant on the placement of the feather within the diamond, and the size of the feather. Most feathers are not big enough, and not in a position in which they will affect the diamond’s structural integrity. The best way to make sure that a feather in a stone you are interested in, is safe, is to speak with your diamond vender about it. Also, you can have the stone appraised by a reputable, independent appraiser who will be able to give you an additional opinion.

 

Crystal

 

A crystal is just that – a smaller crystal that formed inside the larger crystal, which eventually became the diamond. Crystals can be white or black; they can be very visible or totally invisible, depending on size, color, and location. Crystals don’t pose any structural risks to the diamond and are one of the most common inclusions.

 

Needle

 

A needle is a type of crystal. When observed under magnification, it resembles a small needle. Most of these are small, faint, white inclusions, and should not be any cause for worry.

 

Clouds

 

Clouds are groupings of pinpoints, and pinpoints, as we know, are tiny crystals. So, in essence, Clouds are groupings of tiny crystals. A cloud is one of the best inclusions you can have because it is very difficult to see.

 

Many people think that because the diamond has a cloud, it will appear cloudy. In the majority of cases, this is just not true. Even large clouds can be virtually invisible, even under a 10x loupe. Since many clouds are so faint, they are translucent, allowing light to pass directly through them. They are also almost always invisible to the ***** eye, and are a wonderful way to sacrifice on clarity without negatively affecting the diamond.

 

Natural

 

A natural is a portion of the diamond that was not cut or polished. This occurs when during the cutting of the stone, the cutter leaves a small piece of the rough uncut and unpolished. To the inexperience eye, it can appear that the diamond is chipped, but a close examination under a microscope will show otherwise. Common places for this are near the girdle.

Naturals can also be indented. When this is the case, they really resemble chips, but again, close inspection under magnification will show that they are not.

 

Knot

 

A knot is a crystal that reaches to the surface of the diamond after the diamond is cut. Knots are usually like a raised area on the surface of the diamond facet.

 

Cleavage

 

Diamond cleavage is a straight ***** with no feathering. A cleavage has the potential to split the diamond apart along its length if it is hit at the correct angle.

 

Cavity

 

An open cavity in the diamond.

 

Chip

 

Where a piece of the original diamond has been chipped off.

 

Bearding

 

Bearding is when hair-like lines that can occur around the girdle during the cutting process. Minimal bearding is usually not a problem, but extensive fringing is often polished away or removed by re-cutting the diamond.

 

Internal Graining/Surface Graining

 

Graining is simply a characteristic structural irregularity in the diamond. It is the visible structure of the diamond at the molecular level. Graining usually appears as incredibly faint lines in the diamond, only visible under magnification. They pose no threat the diamond, and in fact, virtually every diamond has a certain amount of graining.

 

Graining is one of the best inclusions you can have because it is virtually impossible to see with the ***** eye. These inclusions are extremely faint. It can be very difficult to find these imperfections under a 10x loupe, let alone with the ***** eye.

 

Twinning Wisps

 

Twinning wisps are basically an inconsistency in the formation of the molecules that make up the crystal. This leads to slight inconsistencies in the gem, which can be viewed under very high magnification.

 

Similar inconsistencies can be viewed in the ice cubes that you make in your freezer by observing that the ice sometimes not perfectly clear all the way through, but that there are lines of white or haziness in the ice. These inconsistencies in the formation of the crystal of ice are what causes these. So it is with diamonds.

 

Twinning wisps are invisible most of the time, and are a great inclusion to have in lower clarity diamonds because the fact that they are so faint makes them next to impossible to see with the ***** eye.

 

Clarity Enhance Diamonds

 

Clarity enhanced diamonds are diamonds that have been treated in some way to improve the visible clarity of the stone. The two most popular methods of enhancing the clarity of a diamond are by LASER DRILLING and FILLING the diamond.

 

In short, the diamond is drilled with a laser. Sometimes the laser can then be used to burn away or lighten an inclusion. If the inclusion is a cavity in the stone, the stone can be drilled and then a glass like substance is injected into the inclusion through the hole that has been made.

 

For more information on clarity enhanced diamonds, you can refer to the company that invented the process at their website, www.yehuda.com.

 

Clarity to the ***** Eye

 

It is important when looking at clarity to remember that when the diamond is being worn, the only grading tool being used on it for clarity is the human eye. In general, most diamonds that are graded by reputable laboratories as a VS2, or better, will be eye clean. There are also many eye clean SI1’s and SI2’s and these stones make a wonderful price point to purchase at. They might be harder to find, but if you are open to sacrificing a little clarity, you can get more for your money.

 

For individuals who are not concerned with what they may or may not see, but with what they know about the diamond, the higher clarity grades are there for you. If a diamond with little or no flaws is what you are interested in, the grades of IF – VVS2 are where you want to stay. Sometimes knowing is more important than seeing, and this is a personal decision, driven by personal preference.

 

Remember that there is no right or wrong decision. Whatever you decide, you want to be happy with the decision that you made.

 

CARAT WEIGHT

 

What is it?

 

Carat weight is simply the measurement unit for determining the weight of a gemstone. One carat equals one fifth of a gram. Diamonds are weighed in either hundredths of a carat, i.e. 1.25ct or thousandths of a carat, i.e. 1.254ct. How detailed the weight is, depends on the lab that is weighing the diamond.

 

How does it affect visual appearance?

 

Although carat weight is commonly referred to as the “size” of the diamond, this is a misnomer. The actual, visual size of the diamond is much more dependant on the diameter of the diamond than on the carat weight of the stone. It is not uncommon to have two stones of the same weight, look very different in size to the ***** eye. It is important to keep this in mind when shopping for a diamond.

 

How does it affect price?

 

Diamonds primary pricing is determined by three factors; weight, color, and clarity.

 

For the weight factor of pricing, diamonds are priced on a “per carat” basis. Therefore, if the per carat price of a 1.50ct diamond is $1000, the price for the diamond itself would be $1500.

 

Per carat prices change as the stones’ weights reach different levels. Typically the price of diamonds changes at .50ct, .70ct, .90ct, 1.00ct, 1.50ct, 2.00ct, 3.00ct, 4.00ct, etc.

 

At each of these stages, the “per carat” price can change anywhere from 10% – 50%. These weights are sometimes referred to as the “magic numbers”, as purchasing a diamond just under the “magic numbers” can save the customer a great deal of money.

 

Although this works in theory, in reality it is much more difficult than this. Diamonds that fall just under the “magic numbers” are scarce and difficult to find. Although it would be nice to buy a diamond that is 1.99ct to try and avoid the price change at 2.00ct, it is virtually impossible to find such a diamond, especially one that is well cut.

 

Knowing where the “magic numbers” are and how they work can come in handy should you stumble upon the right stone. It can also show you when a compromise on some other aspect of the diamond might be a good idea to get into a “magic number” diamond that can save you a lot of money.

 

TOOLS & TECHNOLOGY

 

Diamond Scanners

 

As technology has become more advanced, computers have made their way into our everyday lives – the diamond industry has been no exception. One of the most powerful tools that technology has brought to the world of diamonds is that of the “non-contact scanner”. Non-contact scanners are devices that use cameras and light, combined with powerful software to scan and measure diamonds.

 

They do this by taking “pictures” or frames, between 3,000 – 20,000 frames, of the diamond’s profile while the diamond is rotating on a stage. From these images, the software constructs a virtual model of the diamond, complete with measurements and proportions.

 

In addition, some of these scanners and software packages allow the user to manipulate the model of the stone and place it in different lighting conditions and situations. The program actually provides a photo-realistic view of the diamond right on the user’s computer screen. The technology is so accurate that diamond buyers can actually make purchasing decisions based entirely on the models generated by these scanners, without ever seeing the actual diamond.

 

The best part is that, through the advent of technology, venders are able to deliver these models direct to you, just like we do here at Emma Parker & Co. This allows you to get a very realistic view on how the diamond you are purchasing has been cut.

 

The three most popular are the Sarin, Megascope, and Helium Scanners.

 

Reflectors

 

The technology of reflectors has already been touched on in the Cut section of this tutorial. Reflectors are simply that. They are devices which show the user the reflective capabilities of the diamond. There are several reflective devices out on the market today, all of which do pretty much the same thing and have just about the same level of effectiveness. The most common are the Ideal-Scope, ASET, and Firescope.

 

The simple premise of how reflector technologies work is detailed in the Cut section of this tutorial.

GIA Diamond Dock

 

The GIA Diamond Dock is a lighting source that combines direct light with diffused light to create a true daylight appearance. It has proven to be, in our experience, the most accurate re-creation of “man made” daylight available.

 

The GIA Diamond Dock is the basis for the GIA cut grade. The 70,000 observations that GIA conducted to formulate the basis for the cut grade, were conducted under the lighting of the GIA diamond dock.

 

The diamond dock is also useful for photography and color grading. The focus on the diamond dock is to emphasize the brightness of the stone. It gives an excellent view of how the stone will perform out in the real world.

 

GEMEX Brilliance Scope

 

The GEMEX Brilliance Scope is a technology that exposes the diamond to strong, direct light at 5 specific different angles…it then takes a triple exposed image of the stone. The grading software then breaks these images down to a pixel basis, and measures the amount of White Light (Brilliance), Colored Light (Fire), and Scintillation (The movement of light within the diamond) being given off by the diamond. The software then grades the results based on a database of other diamonds that have already been scanned, and ascribes a grade to the diamond.

 

The technology is certainly valid, and is used in the industry, however the results are not always indicative of how the diamond will perform in real life. Generally this applies to stones that score low, but still have a great deal of sparkle and brilliance. A good score on the Brilliance Scope will usually mean a very beautiful diamond.

 

THE BUYING PROCESS

 

The buying process is an issue that is seldom talked about by jewelers until the customer is halfway through it. Here at Emma Parker & Co., full disclosure to the customer is just a piece of our “Honesty is First” policy, and making you, as the customer, feel comfortable with the whole process is very important to us.

 

Choosing Your Diamond

 

You will notice as you browse the inventory on the Emma Parker & Co. site that our diamonds are broken up into several categories. Each of these categories provides the customer with a different buying experience.

 

Hearts & Arrows Ideal Cut Diamonds

 

Hearts & Arrows Diamonds represent the pinnacle of cutting for a 57 facet round diamond. These stones give amazing sparkle and brilliance, and combine that with the perfect optical symmetry of Hearts & Arrows. Emma Parker & Co. will be happy to provide you with the following information for our Hearts & Arrows Diamonds at no cost to you.

 

GIA/AGS Certificate

 

Sarin Scan & Model

 

Gem Advisor 3D model

 

Reflector Image

 

Hearts and Arrows Images

 

Clarity Pictures

 

All of Emma Parker & Co.’s Hearts & Arrows Diamonds are fully backed with our Lifetime Trade-up, and Lifetime 75% Buy-back policies, as well as our 30-Day Return Policy.

 

AGS Ideal Cut/GIA Excellent Cut Private Stock

 

Emma Parker & Co. is proud to offer one of the largest “Private” inventories of AGS Ideal and GIA Excellent cut diamonds. A full compliment of information and analysis is also readily available for these diamonds. Emma Parker & Co. will be happy to provide you with the following information for these diamonds at no cost to you.

 

GIA/AGS Certificate

 

Sarin Scan & Model

 

Gem Advisor 3D model

 

Reflector Image

 

Clarity Pictures

 

These diamonds are also backed by our Lifetime Trade-Up Policy and Lifetime 75% Buy-back Policy, and can be inscribed with the certification number upon request. These diamonds are covered by a 30-Day Return Policy.

 

Traditional Rounds and Fancies

 

Emma Parker & Co. is proud to offer a full selection of traditional round stones and fancy shape stones. We will be happy to provide you with a copy of the Lab Grading Report at no cost to you.

 

If you would like additional analysis, we are also happy to provide the following analysis to you; all we ask is that you cover the cost of shipping to bring the diamond to our lab.

 

Sarin Scan & Model

 

Gem Advisor 3D model

 

Reflector Image

 

Clarity Pictures

 

If you purchase a diamond, the cost of the shipping to bring in the diamond being purchased will be absorbed into the purchase price of the stone. These diamonds are covered by our 10-Day Return Policy.

 

Choosing Your Ring

 

We know that choosing the right setting for a diamond can be more difficult than finding the right diamond. We have put together a selection of beautiful settings for you to choose from. Here at Emma Parker & Co., we are consumers too, and because of that, you will only find settings in our collection that meet our standards for quality and beauty. This will allow you to select with confidence.

 

We are always happy to help you with selecting the right ring. Don’t hesitate to let us know if you have any questions or ideas. Settings are custom and are not returnable, so don’t hesitate to ask as many questions as you want, so that you can be confident that you have made the right decision.

 

Now that you have completed our tutorial on the education of diamonds, we hope that you have a wonderful, knowledge-filled experience when purchasing the diamond that is just right for you!

 

- Emma Parker & Co.

 

www.emmaparkerdiamonds.com


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Oscommerce Customization – Online store in your own style




Styles of trading are also changing with the changing world. Having your own online store and running your business with the help of it is not a difficult task at all. This can be done with the oscommerce tools, available easily on the internet. The software is being used by most of the online stores as it can be customized depending upon your requirements and it is absolutely free to use it.

Oscommerce development services, which stands for open source commerce, is a relatively new addition to the wide array of services under the E-commerce solutions.  As a whole, E-commerce solutions focus on services to facilitate the selling of products and services of their clients via the internet.  Specifically, OScommerce is an open source e-commerce application heavily used by clients who wants to have an online store.  Oscommerce services are provided by an oscommerce development company.

In India alone, there has been a continuous trend towards the proliferation of oscommerce development services.  In fact, if you try searching the internet with the key words, oscommerce programmers India, you will find around 80,000 articles.

Services offered by an oscommerce development company?

The services of an oscommerce development company can be classified into two: oscommerce design and oscommerce development.

1) Oscommerce designing

Oscommerce designing is a blend of the two: customization and programming.  In customization, the programmers will tailor-fit the features of an oscommerce application based on client’s specifications. And while programming, the web development company lays down the foundation of the e-commerce application by installation and configuration.  The programmer usually installs a template. It is advisable for you to check beforehand whether or not your web hosting company can apply and run the oscommerce software, otherwise your online store will not be able to avail the application.

2) Oscommerce development

Oscommerce development focuses on integrating and upgrading. In oscommerce online store development, the focus is on creating a virtual store over the internet which has the capacity for receiving online payments, ability to establish links with shipping companies for the facilitation of the delivery of goods, an automated inventory system and support services that will address client queries. The design of the website and the functionalities involved are tailor-fit to the specifications of the clients.



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Security – Online Security Guards




If you go back just far enough in our collective history you come to a pleasant place where doors were left unlocked. Neighbors and even strangers were trusted while neighborhoods were considered safe and welcoming.

It wasn’t long before a few bad guys made locks standard. In fact, multiple locks were used and locking mechanisms were even placed on windows.

Now, fast forward to recent innovations where motion sensors and alarm trips not only alert a family to the presence of an intruder, but also triggers a response from appropriate law enforcement personnel.

The security issues that have made new methods of home security mainstream have also brought about dynamic improvements in security measures in an online environment.

There may have been a time when virus software was not needed, but those days likely are a throwback to monochromatic screens and extremely small hard drives.

Would anyone truly consider using personal information in an environment where password protection was not in use?

Would anyone truly feel that all websites are absolutely trustworthy?

Would anyone knowingly welcome intruders onto their site where they can disable, alter and damage content while mining personal and security data for nefarious uses?

Would anyone be interested in making a purchase online if they believed the process to be a detriment to their own personal information security?

It may seem the role of Internet security has gotten out of control. However, the safeguards that are commonplace in ecommerce allow business owners to maximize their marketing capabilities while electronic security guards work to keep the bad guys away.

It is routine for new viruses to be unleashed through cyberspace, and the anti-virus software you may complain about having to purchase is essentially your business security guards. The good news is they cost a lot less than their human counterpart and are always on the job. The key to the success of anti-virus software rests in your vigilance in making sure you check for updates and scan your system. Many of these software applications allow for automatic reminders as well as automatic updates. This makes the entire process less taxing on the business owner.

So much of our lives are enveloped in the computer, it just makes sense for online business to make sure they have a ***** cyber staff on board to keep things safe.

For the individual, the same rules apply. You can invite security issues through email, site visits and various software downloads. A home security system for your computer is essential to the long-term health of the World Wide Web.



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How To Create A Membership Site Using WishList Member software

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Make Money Blogging: Why Blogger.com Might not be Right for you



Blogging for profits usually involve a blogging tool or platform. Blogger.com and Wordpress are two of the most popular ones. This article focus on using the former and why I do not think it is an ideal tool to use if you plan to make money blogging for the long term.

No doubt Blogger.com is a popular blogging platform which attracts thousands of people who want to start making blogs and post them on the net. However, for business savvy people, blogger may prove to be a liability instead of a tool for making money. For one, if you apply for a blogger account and use it to post affiliate links, sometimes blogger will detect these links as malicious, spam, or **** links and will automatically shut down your account. Blogger also posts your blogs to certain blog directories such as blogspot, where you cannot sell your blog or receive any earnings easily.

Google bought Blogger.com in 2003 in an anticipation of the rush of bloggers and blog posts and creation of new content. As such, Google created a different search tool called blog search. This search tool screens all blogs to its search domain, leaving other non-blog sites to be picked up by the normal Google search. In short, this means that you cannot create good back links and have a high ranking for your blogs in Google. Ultimately, blogger is not a reliable tool for search engine optimization.

Aside from these, blogger has limited plug-ins, themes, and add-ons compared to the likes of Wordpress. These perks improve your blogging experience and sometimes come in handy when posting blogs depending on your preference. Blogger may be free, but there are cases where Wordpress seems to surpass Blogger.com when you really want to earn money. Most blogging veterans do not recommend Blogger.com if earning money is the concern and would rather endorse Wordpress.

Another concern most bloggers have is the lack of control or rather the ownership of the blog. Since it is hosted on Blogger.com, you are basically building someone else’s website by adding unique content regularly. Yes, Blogger does allow you to redirect a domain to your blog but still you don’t own it.

That’s why Wordpress is much preferred because you can host it on your own server and as you build it up and attract more targeted traffic, your earnings potential will soar accordingly.



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Ecommerce Software: Single Page Checkout



There are many benefits to having your checkout system being a single page, and without question one of the biggest benefits is that it will be easier to use. Having a difficult checkout process will certainly hurt your business. With the society we live in, we want things to be as easy as possible. We have check cards which almost everyone uses right now. When we go to large retail stores, we have people that place items in bags for us, multiple lines, it is quick and it is easy. The online ecommerce checkout system must be similar as well.

One of the biggest problems that you will face online when you do not have a single page checkout system is that you will quickly find that you are losing traffic. Regardless of how beautiful your pages are, I have never seen a page which did not lose some elements of traffic. This is referred to as a bounce rate. For example, if a page has a bounce rate of 0%, then means that 0% of the people who visit this page are leaving the website while on the page. 100% would mean that everyone who visits that page is leaving to go to another website when they go to it. Any page with a lot of traffic going to it will never have a 0% bounce rate. With a lengthy checkout process, you are losing more traffic with each page they have to go through to buy your product. On a single page checkout, you might have a 60% bounce rate, but on a multiple page checkout system, you may only get a fraction of the 60% who may have purchased your item.

There are a few reasons why this may happen. One of the biggest reasons is that people begin second guessing themselves about the purchase. Especially if it is an expensive item, people will contemplate whether they really need that item just before they put in their credit card. The lengthier the checkout process, the more time you give them to decide they no longer really need or want the product. The quicker you can get them interested and through the checkout, the more likely you will avoid this problem.

Another problem is that more and more people are using the internet to buy things. Many people may be buying from you who have never bought anything online before. This may be a strange thought to you, but particularly in ecommerce, this is always a good possibility. Since this is the case, they are used to having people help them during checkout processes. After a few pages of going through a checkout, they may quickly decide that they are not sure that they are doing things properly and just go elsewhere. Again, you are losing a valuable customer simply because your checkout process is too long and too difficult to complete.

Lastly, the vast majority of multiple page checkouts look very unprofessional in comparison to single page checkouts. Often times they are simply used because they came with some type of ecommerce software. You really do not need users to create accounts for any particular reason, or you may not need some information that is requested. Most people will quickly call you out on these types of things and may leave all together if they feel that they are being asked questions that do not need to be asked for their purchase. I would encourage you to get rid of parts of a checkout form that you know you will not need. Developers are capable of doing this very inexpensively so that you can be sure to get the most of those who are contemplating buying your products.



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Roy Jones Jr. Biography of a Champion

Gavin Stone asked:



Wordpress and SEO Techniques For Your Blog



Wordpress is the most important and popular blog platform today, embraced by numerous individuals, CEOs, marketing managers and anyone who has a message to communicate online. There are more than 50 million blogs out there, therefore, if you are planning to stand out, you have no choice but to keep the phrase Wordpress and SEO in mind. Wordpress is an amazing platform, very well appointed, offering a lot of amazing SEO power already built in. not everything comes by default, though, and you need to follow particular tips and hints in order to make a difference.

Most bloggers tend to forget that Wordpress and SEO go together, and do not implement some of them, condemning their blog posts to invisibility, no matter how good they might be. Optimization for search engines depends on many different factors and can be implemented in many different ways. Here is what you should keep in mind if you want to implement a good SEO strategy for your blog:

? Permalink Optimization: The most important thing you can do regarding Wordpress and SEO is to use the right keywords in the title. No matter how nicely written is your blog post, if no one can find it, it doesn’t really make any sense. The right keywords can make your URL visible and more attractive.

? Tags: Tags are very important for SEO, but only if they are useful and well picked. You do not need useless and unnecessary tags; there is no point in adding tags that have nothing to do with your permalink or description. On the contrary, they lessen the emphasis given on the title keywords.

? Wordpress allows you to use Headings and Subheadings. Use them. They are defined by html code, with H1 for the main heading to H6 for the smaller one. If you are writing a long post with several topics elaborated in it, it’s a good idea to use sub headings, because this way you allow the search engines to search for keywords in the blog, and not only in the title. This way you increase the comprehensiveness of your blog in keywords and implement one of the most important Wordpress and SEO techniques.

? Design: keeping the wordpress design clean, clear and simple is crucial. The body text should be written using clear heading and lines. Most bookmarking sites are against blogs, because of possible spamming, therefore keeping your blog well appointed and clear, can help your blog look more like a site, liked and appreciated everywhere. The design should also be clean because of crawlers; if Google, for example, sends a crawler to scan your blog and everything is too messy, with flashy and attacking designs and weird codes, chances are you will be ignored. Moreover, a clear design and text allows the visitor to see your text directly, without wondering where to click;

Wordpress and SEO techniques already built in the platform and these tips here can help you create a likeable site and interesting texts, with SEO interest as well, allowing your blog to be among the first results in Search engine queries.



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How To Purchase A Domain Name

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Shopping in France: Paris and Bordeaux



France offers you an enormous choice of goods, but the quintessential French purchase is clothing, especially designer fashions. If you’re on a budget, window shop at the great fashion houses to get a feel of what you want. Then head for the markets and budget shops to do your actual shopping.

Check the internet for cheap hotels in France

Shopping In Paris

Paris is divided into quarters or arrondissements, each with its own shopping opportunities. Marais is the place for elegance, St-Germain for international fashion brands and Montmartre is dripping with romance.

Paris is of course home to the large French department stores, les grands magasins such as Galeries Lafayette and Printemps and you can spend whole days browsing them. But the sheer joy of shopping in Paris comes from visiting the galleries or passages, the 19th-century glass-roofed shopping arcades that just ooze charm and transform rainy days into shopping adventures.

Bear in mind that most stores in Paris close on Sundays which gives you the opportunity to explore one of the city’s many flea markets.

Check the internet for cheap Paris hotels.

Shopping In Bordeaux

Few people outside Europe realise what a shopper’s paradise Bordeaux truly is. There are some of the world’s most popular brand names on parade here: Cartier, Hermes, Louis Vuitton, Mont Blanc, Christian Lacroix, Rolex and Tartine et Chocolat.

The pinnacle of shopping in Bordeaux is the Golden Triangle of the Allées de Tourny, the Cours de l’Intendance and the Cours Clemenceau. This triangle contains the Place des Grands-Hommes, home to the city’s most prestigious shops vending everything from foodstuffs the latest fashions.

You don’t have to shell out your last dollar on upscale designer shops, however. There are plenty of cheaper French chain stores here for you to choose from along with countless locally-owned boutiques where you can get something special at a reasonable price.

And of course don’t forget the wine. The whole Bordeaux region offer their local vintages for sale by the case and at very favorable prices.

Check the internet for cheap Bordeaux hotels.



About the Author:

Alistair White is the founder and CEO of Cheaper Than Hotels. Cheaper Than Hotels offers cheap Bordeaux hotels.

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